• We've combined our years of knowledge and experience to guide you through the starting blocks of taking your idea and turning it into a business.

  • We've helped founders start their journeys smartly and sustainably. But also, simply. Our content is easy to understand, there is no fluff, no jargon, no complexities.

  • Whether you're just getting started or taking your first steps as a founder, we’ve built the essentials to help you validate, build and grow confidently.

Who We Are

Lucy Bulley is a Fractional COO who’s helped scale startups from enthusiastic scribbles on a whiteboard to Series A investment and beyond.

Kait Keet is a brand and marketing strategist who’s built an agency, run campaigns for global brands, and coached hundreds of founders to launch with clarity and confidence.



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